Ever since I self-published my first book, 100 days of solitude, I’ve been standing at a precipice, high over the world, scuffing at the edge with the toes of my shoes, and watching dust rise up and stones tumble down the slope. One, maybe two at a time. I watch them roll down, gaining momentum sometimes, sometimes dislodging a small rock on the way and taking it down with them. I watch them hit the bottom, the impact they make: another cloud of dust rising and settling again. Again, I nudge, pulling another stone from the soil; I get down on my knees, freeing one more with my hands and setting it loose down the mountainside. I watch. I wait. I start again.

I want an avalanche. I want a landslide. I want that magical, inexplicable something that brings my book crashing into the world with a great, rumbling roar. I don’t want it to be a wave, gently lapping at the shore and pulling back again, to disappear into the ocean. I want it to be a tsunami, a great sweeping mass of words and thoughts and joy, rushing into the lives of thousands. Millions. I’m done being waves and pebbles. I’m done being quiet and small. I want the magic. I want that something, that moment when my book goes from selling a thousand copies to selling a million. Because that’s all it is: a moment. A click that sets it all in motion. That’s all it takes: some magic, and a click.

Perhaps literary agents and publishers have the big, industrial machines that tear chunks out of mountainsides and cause landslides that bury the villages below. Perhaps they have massive ships that cut through the ocean, dislodging the seas, turning waves into tsunamis and drowning coastal towns in their authors’ words. Perhaps they do, and it’s not sinister; it’s just the way it is. But I have no such equipment. I am just a girl chiseling away with my hands, but my words are just as big as theirs, and there’s another way.

The world is changing, and we can make our own magic. We can make our own destiny. We always could, but perhaps we have turned a corner and we can see it, now. Perhaps the dust from their big, industrial works is beginning to settle, and we can see it. Perhaps we’re done being told what we can’t do. Perhaps we’re done waiting. Perhaps we’re done being lodged in the ground, calling out for someone to come along and kick us free. Perhaps we’re done being rolling stones in other people’s landslides. There are mountains enough for all of us, infinite oceans of possibility. We can be our own landslides. We can make our own waves.

I owe the phrase project avalanche to my friend Leo. We were having coffee, and I was trying to explain the magic moment, the click. “Avalanche,” he said, and I saw it. I’d known it from before when, in another magical moment, I suddenly understood, on a level entirely separate from intellect and real-world odds, that this book would go far. I’d known it, but I had no visual, and then Leo said that word, and it all came together and I saw it: the avalanche, the landslide, the tsunami. Sweeping into the world, graceful and magnificent; a natural phenomenon, but not a disaster, because it’s words I’m sending into people’s lives, stories to make them better. Because, as pretentious as it may sound, I really do believe that books can change our lives. And this is a book that’s all about changing, and finding your own path, and finding joy. This particular book has already changed my life. And it deserves its own landslide.

In real-world terms: this book, 100 days of solitude, that began as a humble blog recording my own journey, with no expectation of reaching any further, is going to sell a million copies and top the bestseller list. In real-word terms: money. But it’s not about that. It’s about having the means to carry on doing what I love, and this book is the way. Because another thing I believe – another one of my pretensions, if you like – is that we all have a purpose in this life, a gift, a thing we are uniquely qualified to do. And this is mine: writing. It’s what I do, and I do it well. And I deserve the chance to carry on doing it. We all do – whatever our thing might be. And the real-world odds can go fuck themselves. There is another world, where anything is possible. And it is just as real as you make it.

There is nothing noble in stoically accepting the odds, nothing admirable in admitting defeat before you’ve even begun. This gift, this purpose: it shouldn’t be taken for granted. It needs to be defended. I have written a book, and it’s a good book, and it’s no less humble because it’s being read by millions; it’s no less valid because it sells. If the thing that you love doing funds doing what you love, isn’t that the perfect way for the world to work?

I am done with odds. I am done being pebbles and waves. I am done being the tortured artist selling drinks and dreaming of words. I have written a book, and I’m standing up for it. Will you stand with me? All it takes is some magic, and a click.


(Click it. Don’t be alarmed: it’ll only take you to another page, where you can find out how you can help.)


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